This project involved creating a lively illustrated world for Clara’s, an organic world foods restaurant based in Newcastle upon Tyne. Inspired by the playful, detail-rich storytelling of Richard Scarry, with nostalgic nods to Where’s Wally and 1970s children’s illustration such as The Munch Bunch. The brief was to build a dense, bustling illustrated environment populated by over 50 organic ingredients, inspired by Claras’s cooking and personified as a story-driven figure, resulting in a playful, interconnected and immersive universe that encourages exploration while communicating the brand’s values through humour and nostalgia.